Joint venture & franchise, Roomzzz

A Major player in a fast-growing market sector

The UK aparthotel market has seen positive growth over the past five years, with the sector now accounting for 6% of hotel investment, compared to just 2% in 2011.

The aparthotel business model is also extremely efficient, with operating costs accounting for circa 40% of total revenue while it is circa 60% in full-serviced hotels.

Operational site requirements

    • Central city locations with high footfall
    • High profile routes, high profile buildings/developments
    • 2,800 m2 (30,000 ft2) up to 5,600 m2 (60,000 ft2)
    • Walking distance to tourist attractions for the leisure market
    • Corporate/transient market within location
    • Ideally 100-150 apartments (50-60% standard Smart Suite)


    The Parklane Group are actively seeking funding and delivery partners. Across our sites, we work with many partners, such as Aviva, THB Real Estate, Major Property Group, Legal and General and Yorkshire Agriculture Society.

    We wish to work in partnership with Local Authorities and the private sector to attract investment into city centre regeneration zones, creating jobs and contributing to the Authority’s future growth expectations.

    The team has substantial development and operational management experience, strong market insight and a wide industry network and would look to structure a mutually beneficial delivery framework to help grow the brand and share the rewards.

      • Equity Partner/Joint Venture
      • Forward Fund – Lease/Management Agreement
      • Franchise
    Get in touch