Roomzzz, has appointed Robert Alley as Chief Operations Officer (COO), to assist with the Company’s ambitious growth plans as it opens the eighth aparthotel in its fast-growing portfolio with six further developments across the UK coming soon.

Having over 25 years’ experience in the hospitality industry, Robert has previously worked with both new and developing brands, including some of the biggest hotel groups in the world. These include Hilton, IHG and, most recently, the development of Hallmark Hotels group as they established the brand in the UK.

Robert’s role as COO for Roomzzz will utilise his extensive experience and leadership skills to support and guide the Roomzzz team. He will be responsible for overseeing the guest experience, commercial approach, sales and marketing, financial controls and group development functions, to ensure their continuous growth.

The new COO, Robert Alley, commented: “Roomzzz is such an exciting brand, one that everyone in the group and our customers feel really strongly about. Roomzzz provides stylish apartments with lots of space. We like to look after the little details and the personal touches to make a stay special – whether it’s for adventure, business or a celebration! I’m looking forward to growing the team, developing the brand and the number of aparthotels we offer across the UK and beyond. It’s an exciting time for Roomzzz with two new openings this year and five more developments already on their way.”

Naveen Ahmed, Managing Director at The Parklane Group, added: “With the rapid growth of our aparthotel portfolio, Robert will lead the team to ensure we continue to deliver the exceptional customer service and experience we are renowned for. Robert brings extensive industry experience to further improve our operations and continue to build the Roomzzz brand. We are a market leader in giving guests a truly authentic city living experience and Robert fully understands our brand values. His knowledge, combined with the passion for the brand, will be a great asset to aid our ambitious growth plans.”