£10million investment given the green light

Aparthotel chain Roomzzz is set to make its mark in Harrogate on the Great Yorkshire Showground site, following a successful appeal against a refusal of planning permission by Harrogate Borough Council.

The brand is investing over £10million into the new aparthotel, which is scheduled to open in summer 2021. With 98 apartments planned, from smart studios to luxury penthouses, Roomzzz Harrogate will give guests the comfort of a boutique hotel with the convenience of a serviced apartment and has been designed to provide all the comforts of home combined the space needed to truly relax and unwind.

Working alongside architect and landscape architects BDP, Roomzzz Harrogate aims to build on the success of its existing seven aparthotels including Chester, Leeds, Manchester, Newcastle and Nottingham, with each apartment individually designed to create a spacious, well-planned living area. They’re fully-equipped for day-to-day living, with fitted kitchens, broadband and widescreen TV. The latest edition to the portfolio will also boast a state-of-the-art gym, coffee shop, meeting rooms, the unique attention to detail and unrivalled customer service guests are used to with Roomzzz.

Naveen Ahmed, CEO of Roomzzz Aparthotel UK, commented: “We’re delighted that our appeal has been successful and that Harrogate will be the latest edition to our aparthotels portfolio. The company was founded in Yorkshire, so we know Harrogate well and believe it is the ideal location to expand the Roomzzz brand.

“We know that the typical Roomzzz guests are professionals and international guests who are looking for a longer term stay than a hotel can usually offer. We are confident that the Roomzzz Aparthotel will be of huge benefit to both tourism and the economy of Harrogate.”

Over the last 10 years, Roomzzz’s expansion plans have gone from strength-to-strength, leading to the brand securing over £75million in its development pipeline for the next 18 months, which include new properties being built in York, Manchester, London and Edinburgh

Nigel Pulling, chief executive of the Yorkshire Agricultural Society, said: “We are delighted that planning permission has been granted for Roomzzz which will really enhance our offering at the showground. From our visitors and competitors at the Great Yorkshire Show, to delegates and exhibitors for the Yorkshire Event Centre and Pavilions of Harrogate, the addition of 98 rooms for overnight accommodation will take us up to the next level.”

The Great Yorkshire Showground is situated off Railway Road, just a stone’s throw from one of the country’s most beautiful town’s and is host to nearly 700 events throughout the year, including the agricultural Great Yorkshire Show, fairs, trade shows, business conferences and wedding receptions. The Showground receives approximately half a million visitors each year, with events generating £47 million for the local economy.

For press information about Roomzzz please contact the team at AIM: 07342 075 843 or becca@aimcontentmarketing.co.uk