Leeds-based aparthotel brand Roomzzz, part of The Parklane Group, has picked up the coveted Serviced Apartment Marketing Award at the 2018 ASAP Serviced Apartment Industry Awards.

Judged by a panel of industry experts, Roomzzz beat off tough competition to win the award. The brand was recognised for the exciting new identity, recently launched by the team, which aimed to elevate Roomzzz from price focussed to experience focussed. The rebrand allowed Roomzzz to create a really distinctive tone of voice and brand identity which is unique, individual, memorable and evocative.

The ASAP Serviced Apartment Industry Awards

The awards are in their sixth year, 2018 being a record year with entries coming from more than 19 countries. The aim of the awards is to recognise excellence, innovation and best practice at individual, team and company level throughout the growing serviced apartment industry.

The winners were announced at a glitzy awards ceremony held at etc venues, 155 Bishopsgate London, on Thursday 6th December. Comedian and compere, Ian Irving presented the 12 awards.

Robert Alley, Chief Operating Officer at Roomzzz, commented:

“The team has put a huge amount of effort in developing the brand story and brand identity of Roomzzz, so it’s fantastic for this to be recognised by industry figures. It’s been an exciting year for Roomzzz, with the launch of two new aparthotels in Manchester’s iconic Corn Exchange and London Stratford; we’re very much looking forward to moving into 2019 with this prestigious award under our belt.”

Andy Durma, General Manager at Roomzzz Newcastle City was also recognised at the awards, winning Highly Commended in the Rising Star Award category. Anyone who has stayed at the Newcastle aparthotel will wholeheartedly agree that this recognition is well deserved, Andy goes above and beyond.

Andy said, “I’m humbled by the award and very proud to be part of such an amazing team. I’ll continue to lead my team to deliver the greatest guest experience around.”

2019 is set to be another exciting year for the Roomzzz brand with a new development opening in York and an expansion at the Newcastle City aparthotel. Find out more, here.