Parklane Foundation: Christmas Toy Appeal

Christmas for many is all about spending time with family and friends, eating lots of food and reminiscing on the previous year. For children it’s all about racing downstairs and seeing what’s under the tree on Christmas Day morning. Yet unfortunately for many kids, the prospect of presents under the tree remains uncertain due to the harsh reality of the ongoing cost of living crisis.

This year, the Parklane Foundation proudly hosted gifting trees as part of a Christmas Toy Appeal. The Parklane Foundation has partnered with Broomfield Special Education Needs School located in Leeds to bring the magic of the season to children who might have otherwise gone without.

The concept was simple: colleagues, family and friends were invited to contribute to our gifting trees by donating a present suitable for a child aged 2 to 19. It was a small act that made a world of difference in brightening a child’s Christmas.

Here’s how the Parklane Group got involved and became a part of this heartwarming initiative:

  1. Choosing the Perfect Gift
    People selected gifts that they thought children would love. From toys to books, puzzles to art supplies, anything that sparked joy and suited a child’s age between 2 and 19 was welcome.
  2. Adding a Tag for Guidance
    They attached a gift tag indicating the suitable age range for the gift and if it was specifically for boys, girls, or unisex. This helped to match presents to the right recipients and ensured every child got a gift they adored.
  3. Dropping Off Gifts
    People brought their wrapped presents and placed them under the gifting trees at our donation points located at numerous Parklane Group offices and venues.
  4. Spreading Joy Together
    A Parklane Foundation team of dedicated “elves” collected the gifts and ensured they reached the deserving children in time for the festive celebrations.

    The joy of giving was unparalleled, especially during the holiday season. Every contribution, no matter how big or small, brought smiles to the faces of these children and made their Christmas brighter.

    Everyone has come together, embracing the spirit of generosity, and made Christmas a truly magical time for every child in the partnership with Broomfield Special Education Needs School.

    Thank you for supporting The Parklane Foundation’s Christmas Toy Appeal and helping to spread the joy of the season!

Perkzzz Made Simpler!

Simpler. Smarter. Perkzzz.

So, we’ve listened to your feedback and we’re pleased to announce that we are going to be simplifying Perkzzz in February 2025 by:

·        Reducing the number of membership levels

·        Removing rewards points for stays

·        Making it much easier to receive rewards

Here’s what you need to know:

What will happen to my Perkzzz membership number and log-in details?
If you are already a member of Perkzzz, your membership number and log-in details will remain the same.

Will my membership level be affected?
If you are currently ‘Be Our Guest’ level, your level will remain the same and you will continue to benefit from up to 10% off our published room rates.  ‘Be Our Friend’, ‘Be Part of the Furniture’ and ‘Be Part of the Family’ members will all be merged into the latter category.

The changes to benefits will be as follows:

When will reward points stopping being allocated? 

The allocation of reward points is scheduled to stop on Friday 31st January.

What will happen to the reward points I have accumulated? 

Perkzzz members will be emailed a voucher (to the nearest £5) for any outstanding reward points have accumulated. Members will have 24 months to use the vouchers they receive against bookings. Current ‘Be Part of the Family’ level members will also be allocated an additional one-off £50 voucher.


I’m a ‘Be Our Guest’ member, how do I qualify to become a ‘Be Part of the Family’ member?

‘Be Our Guest’ members will become ‘Be Part of the Family’ members by achieving the following:

·        Activate your Perkzzz account

·        Complete your profile on the Perkzzz website

·        Book at least a one-night stay at Roomzzz

Join Perkzzz Today!

Our Partners for 2025

After our successes with the Parklane Foundation in 2024, we’re super excited to see what 2025 has in store for us. We’re committed to helping those in need and continuing to build meaningful partnerships locally and nationally. Continuing our pattern of theme, this year we have decided to support charities that focus on the struggles of Mental Health and addiction. Hoping to help support the meaningful change these charities are striving for.

Our 2025 Charity Partners

Getting Clean
Our first charity for 2025 is Getting Clean, a Leeds based charity helping those recovering from addiction. Getting Clean empowers recovering addicts by teaching them to create handmade soaps, which are then sold at local markets. This initiative not only helps individuals overcome addiction but also equips them with valuable life skills to rebuild their futures. It’s truly “Soap with Hope”! They also assist the local community by carrying out works which people are struggling to afford. This includes repairing fences. Founded by Chris Sylvester, who himself has an inspiring story about overcoming addiction and using this to help others, Getting Clean is truly changing lives.

Upon hearing Chris’ story, we knew we wanted to support this fantastic cause. Working with Chris across all aspects to support, not only in donations but resources to help him to continue the work of his organisation.

Young Minds
Secondly we have Young Minds, they are a mental health charity for children, young people and their parents, making sure all young people can get the mental health support they need. Supporting all across the UK. It takes courage to ask for help. But for many young people who do, the support they need just isn’t there. Hundreds of thousands of young people are struggling with their mental health, but too many are being told to wait, struggling to cope and hitting a crisis point before they get help. Young Minds are leading the movement for changes.

They provide young people with the tools to look after their mental health. They empower adults to be the best support they can be to the young people in their lives. And they give young people the space and confidence to get their voices heard and change the world we live in.

Recovery Runners
Finally we haveRecovery Runners, they are a running group for anyone who is interested in running to recover from life changing events or addictive behaviours. Founded in 2021 by two recovering alcoholics, Jamie and Dean, Recovery Runners hosts meet-ups, training programmes and running events, offering community and support to those recovering from mental and physical ill health and issues including, but not limited to, addiction, eating disorders and grief. “Healing souls with soles!”

This year we are changing the way we support some of our charity partners. So for Getting Clean and Recovery Runners, as well as giving donations, we will also use our business skills to help them grow and become more sustainable. This means offering advice, mentoring, and practical support so they can continue their great work for years to come. We believe this will make a bigger, longer-lasting impact and help these charities become even stronger.

How You Can Get Involved

Our partnerships thrive with the support of individuals, businesses, and communities coming together for a shared cause. Here’s how you can make a difference:
Donate: Every contribution, big or small, helps these charities continue their vital work. Visit our website to learn how you can contribute directly.
Volunteer: Whether it’s lending your time at an event or using your skills to support a cause, there are many ways to get involved.
Fundraise: Organise a charity run, host a bake sale, or create an online fundraiser—every effort counts!
Spread the Word: Follow us and our charity partners on social media, share our posts, and help raise awareness about the incredible work they’re doing.
Corporate Support: If you’re a business looking to give back, consider partnering with us through sponsorships or workplace giving.

Your involvement can help amplify the impact of these charities and create lasting change.

Looking Ahead

As we embark on this journey with our 2025 charity partners, we’re excited about the opportunities to create real, meaningful change. Over the coming months, we’ll be rolling out initiatives, hosting fundraising events, and sharing inspiring stories of impact.

Stay tuned for updates on key milestones, upcoming volunteer opportunities, and ways to get involved. Together, we can make 2025 a year of positive transformation!

Thank you for being part of our mission at Parklane Foundation. Your support, whether through donations, volunteering, or simply sharing our story, makes all the difference.

Follow us on InstagramFacebook and LinkedIn and visit here for the latest updates on our charity partners and upcoming events.